Thursday, November 13, 2014

Tsū: A New and Disruptive Type of Social Media

Every once in a while something new jumps into the foray of social media that either goes unnoticed or really shakes things up. In this case I want to write about the latter case and a relatively new arrival that some social media gurus have called a new and disruptive type of social media. This new social media platform is an extremely hot topic for discussion among some of the top social media experts globally and it isn't just because its new, it's because Tsū has presented a completely different business model than anyone out there to date.

Learning to crawl

Being a little of a disruptor myself I joined this new social network called Tsū, ten days ago, so I consider myself a bit of a newbie there, but given the age of the network so is everyone else. Tsū, pronounce Sue, is the creation of Sebastian Sobczak and his co-partners and was launched on October 14 of this year, though it has been in the works for six years already. As a social network it is extremely new, though it is gaining traction with those who are content creators, and those who specialize in marketing the content of other creators on social media. So why are these specialists so excited and interested in something this new. One of the most important reasons is that Tsū allows content creators to own their content, and in return have a pay back methodology to award creators of content that is shared. Revenues at Tsū are acquired from advertising, sponsorship and partnerships, and of those revenues, the company keeps all but 10% and redistributes the remaining 90% content creators on the system in two different ways.

Though before I explain how these payouts are made let's clarify some definition of terms and also state though I like many others along with the platform itself are still in an infancy stage and learning to crawl, the people at Tsū are making adjustments to the system daily to keep their platform as a place to share great content and eliminating the “get rich quick” scam artists who are creating a lot of spam and false promises and at times outright lies about what their earnings are. Though nevertheless, I think that this new platform has a lot of merit and over time if I only make say $50 for sharing content in the first year, it is still $50 more than I have ever received from sharing, and liking posts on Facebook while that company makes a great deal of money by targeted advertising based on the content I share and like.

Tsū seems to consider that each user will be growing a family. For example in the picture below you can see me at the top with a tree like structure, with my children below. Yes, I only have 6 kids, but that's not bad in just ten days! The platform allows you to see who your grandchildren are as well, and it is this structure that is important in the pay out.


If my content was to generate say $100.00 then what would happen? First of all Tsū, would keep $10 of that for its needs of maintaining the platform. The remaining $90 would be first divided in half, with $45 going to me as the content creator and then the remaining $45 being divided down the line to my children, and their children and so on. This is illustrated in the image below from the FAQ on Tsū's site:

Tsu shared economics graphic

However, the returns that you get from your children, grandchildren and further down the line is not reflected here, but the royalty algorithm that Tsū uses is based on an infinite thirds basis, which means that at each level down the amount paid out diminishes by 1/3 but it keeps going down as far as the eye can imagine. While they say that this goes down through your grandchildren, however, from what I gathered from a panel discussion which I have included below, payments go down four levels.

Children, Friends and Followers

When you are invited to join Tsū you become someone's child and to log on to the system you have to know their short code. Other social networks give different names to it, but “in short” it's your user name. To simplify matters I used the same short code as my Twitter handle, where I have just over sixteen hundred followers – would love them all to join me here. “Nudge, nudge, wink, wink. Say no more!” So on Tsū I can be reached at and I invite you to join as one of my children if you are not already on Tsū. You will then also be able to invite your friends to join you in the Tsū family tree.

Friends are people you either know or get to know over time after following them, their posts and their content. You can invite them and they can invite you, though invitations have their limits. You can have up to 50 pending friend requests in Tsū during a seven-day period. You can either accept them or reject them, but you should do something with them. I suggest you examine the profiles of those who ask you to be their friend. Check out their content, is it something that interests you, are they missing the message of Tsū? The folks are trying to build a social network of quality content and not one full of spammers, and they even want to pay you for your effort!

In reality, the way I see it is that Tsū is trying to create quality content sharing platform, where quality content drives advertising. Though for advertising to be driven by content there has to be some type of algorithm to drive that advertising to the client that has the greatest potential of being a click through or the appropriate target audience. One would guess that your friends will both like and share your content and post comments on that content, because the sincerely like the content. However, in order to limit spamming and maintaining quality content, Tsū has set up some limits, therefore you have to think about it before you share content. Each user is limited to 8 shares a day or once ever three hours and twenty-four posts in a day, or once an hour. While I have digressed somewhat, as often is the case with storytellers, who are the people who become your friends if you don't know them?

Well clearly they are those who become your followers. Your Followers, for the most part will also contribute to liking and sharing your content and there is no limit on how many people follow you, though there is a limit to the number of people you can follow and that is thousand (1000) people; however, as you get to know your followers you can convert them to friends and drop them as followers, because your friends are automatically following you and seeing your posts and hopefully sharing your quality content.

Like all Social Media, you will have to make some effort to develop a following. Though at this early stage of the game of this network, putting in one hour a day now will be like needing a full day of work to achieve the same results six to twelve months from now. You will be able to connect your existing Facebook page and your Twitter account to Tsū and you can post to both of those SM accounts directly from Tsū, so check it out. It's free!

Sharing Quality over Quantity

When joining Tsū you don't have to abandon the social networks you are already involved in, you can connect them to Tsū, allowing you to post your content not only there but to your other social networks. Though due to the limitations on Tsū, you will have to be selective on sharing your very best content there, as that is what is going to bring you the best possible audience.

If you have a some great graphics, some video or memes that you created and think could go viral, or you are a producer of great content, then I would say Tsū could be for you. I know a few of you that I've followed for years and some only months and I think it's time you use a totally new platform as a means of disseminating your creative. You will be limited to the number of posts you make of your own material, you will be limited to how many times people will be able to share your material, though I believe those people sharing your content will be those who are interested. I can think of a few musician friends that could benefit here, as well as civic activists, independent researchers/journalists and other creators of content. While Tsū may be new and still small, its business model can become sustainable for the company that runs it, and for content producers.

The area of my specialization is pretty narrow compared to the global market place, but I have always believed in quality over quantity in many of my pursuits. Build it, don't spam, and people will find your material, like it, share it and help you out. This is far from being a get-rich-quick scheme but if you have quality content to offer, why not offer it via a platform that provides the potential of giving something back to you the creator.

Your goal on Tsū should be to develop a social network of children and friends who produce great quality because in the long run that becomes part of you. As someone I know on a number of different social networks and social media guru Michael Q Todd posted today on Tsū. “If you only get friends and followers by spamming you will have nothing but spammers as your friends?” He is exactly right! So create and share great stuff on Tsū once your hear and invite your friends who are creators to be your children.

A Continuous learning process

I've always been a bit of risk taker and jumping into Tsū for me is just another change in life and something that I have to learn. My maternal grandfather always used to say “If I don't to learn something new each day, the time will quickly come that I will have no place on this earth.” The things that creative minds of technology give to us provide me with the stimulus to help me learn many new things everyday, and Tsū is just one of these little things that I am now learning and in fact I'm enjoying quite a bit.

Though let me say this, I'm not expecting Tsū to make me loads of money, but if in an year it makes me enough to pay part of any of the bills I have or even buy myself a pint or two, then I'm a couple of pints ahead of other social networks that don't compensate me for the content I have provided, shared, liked and commented on.

As a librarian/information specialist I always like to provide individuals information in order that can make their own decisions in adopting new technologies. Below are a number of links to pages that I found informative in my decision making process as to whether or not I would join yet another social network. However, it was the last three that I consider to be coming not from some business writer who is paid for a business story but information provided by some to the people who are tops in the industry of social media and networks. Their understanding of the potential of Tsū weighed more heavily than the other two informational pieces though I'm sharing them with you to give you some background as to what Tsū really is about.

Informational piece in Opt-Talk on the New York Times blog which appeared nearly two weeks after Tsū went public.

From the Daily Finance website, and just another news story.

This piece is short and sweet and comes from Berrie Pelser in the Netherlands who I consider someone who is well respected in the field of social media and marketing using social media.

This is a piece by Ron Callari and as the title suggests, Tsū at the right time, will become a company that will be involved in financial transfers, a market which is much more lucrative than what the company appears to be on the surface. In fact, in interviews, Sebastian Sobczak, one of the co-founders of the company very clearly lays this out as vision for the company.

This is a video of a Google Hangout entitled Why we are excited about getting into TSU so early #TsuClan, hosted by Michael Q Todd, with some others in the industry who really know their stuff: Ryan Conley, Ben Fisher, Randy Hilarski, Robby Ball, Yoriko Todd and Christine DeGraff and the host himself.
Why We are excited about Tsū

Join me on Tsū at and let's get disruptive!

Vasyl Pawlowsky
Independent Consultant
The commentary of this was first published on at: site.

Saturday, August 2, 2014

The V4 Must Help Ukraine Win its Struggle for a Democratic Future

In the near future I will be having guest posts from contacts I have globally. The first of these guest posts is below.

By Volodomyr Valkov

In November 2013 Ukraine was peacefully preparing to sign the Association Agreement with the European Union at the Vilnius summit. Back then it would have probably been considered an absolute hallucinating nonsense to say that in just several months Ukraine would be swallowed by the murder of civilians, outright annexation, terrorism, military conflict, missile fire, and crashing planes.

In a matter of a few months Russia has stolen a huge part of Ukraine’s territory, forever introduced the reality of terrorism into the hearts of many Ukrainians, orchestrated a separatist movement in eastern Ukraine, and started the process of creating two grotesque breakaway republics known as the Donetsk People’s Republic and the Lugansk People’s Republic. The most recent and most somber consequence of this political whirlwind is the tragic loss of lives in the downing of flight MH17.

There are important conclusions that we need to draw from the crisis in Ukraine. First, Russia (as in Vladimir Putin and his circle) has zero tolerance for the democratization of the post-Soviet space, especially in neighboring Ukraine. After all, Ukraine transports 80% of Russian gas to Europe, is the second largest buyer of Russian gas after Germany, has over 1,800 defense enterprises – some of which have unique capabilities in the indigenous production of ships, submarines, missiles, and other armaments – and possesses valuable human capital and large reserves of fertile land, important minerals, and natural resources.

All of Ukraine’s assets would be easy to control if Viktor Yanukovych had stayed in power. Yanukovych and his pro-Russian successors were supposed to oversee Ukraine’s accession to the Eurasian Union. Yanukovych almost completely eroded Ukraine’s defense potential, maintained Ukraine’s astronomic energy inefficiency, increased the presence of Russia’s military base in Crimea, amended the Constitution to usurp power, limited civil liberties, and was about to sell Russia control over the Ukrainian gas transport system.

The second lesson is that international security is a fragile concept. A difficult conflict can develop very quickly, affecting many more states that the warring parties themselves. The shocking way in which the downing of Malaysia Airlines Flight 17 has rapidly affected many different countries is a demonstration of the unpredictable, gruesome nature of conflict in a globalized, interconnected world. In a matter of days, the supposedly limited conflict has instantaneously spilled over to the Netherlands, Malaysia, Australia, Great Britain, South Africa, the United States, Canada, and Germany.

Most likely, even the Russian side did not anticipate that the MH17 disaster could have ever been produced by terrorists under its control. Nevertheless, Russia’s unprovoked aggression against Ukraine, and the ideological and material sponsorship of the military fighting in eastern parts of Ukraine, including the supply of sophisticated weaponry to these terrorists, has irresponsibly claimed the lives of too many innocent people.

Russia’s war against Ukraine has been given different names, including hybrid war and proxy war. The main point is that it is, in fact, a war. Currently, the war is limited, but the fate of MH17 demonstrates the susceptibility of this war to expansion.

The countries of the V4 must take important lessons from this tragedy. Their own experience of Soviet rule and thus a deeper understanding of Putin’s actions, must serve as a constant reminder that only a democratic, united, and independent Ukraine can be a reliable, secure, and beneficial neighbor and partner. The V4 need to pass this knowledge along with foreign and security policy recommendations over to the rest of Europe and their allies in order to help Ukraine win its struggle for a democratic future.

Volodymyr Valkov is a human rights activist, researcher, and political analyst, as well as a project manager at the American Jewish Ukrainian Bureau for Human Rights “UCSJ” in Lviv, Ukraine. He holds an MA in International Affairs from the Graduate Institute of International and Development Studies in Geneva.

This piece originally appeared at: Visegrad/Insight

I hope you enjoyed reading this guest's post and look forward to having more of his material in the future.

Vasyl Pawlowsky Independent Consultant

Tuesday, July 29, 2014

Seems Like FINA may be Against Russian Aggression

The FINA World Masters Championships are being held in Montreal from August 2-9th and there was something that caught my attention while I reviewed the schedule, and could be an indicator that FINA is against Russian aggression in Ukraine. This is not the first time that an international sports governing body has made, or what seems to have been a decision that will not affect the participants in their sport, but does clearly send a message of disapproval of some political events in the world. FINA or the Fédération Internationale de Natation oversees the sports of swimming, open water swimming, synchronized swimming, water-polo and diving.

Some of us can remember the boycott of the Moscow Olympic in 1980 shortly after the Soviet Union sent troops into Afghanistan. In total sixty-five countries did not take part in the Moscow games that summer in protest. The following Summer Olympic Games in Los Angeles were boycotted in a kind of knee-jerk reaction to the previous Summer Olympic Games, led by the USSR and their friends, totalling either sixteen or eighteen nations boycotting the Los Angeles Summer Olympic Games in 1984, depending on the source you want to believe.

As a volunteer for this international competition in one of the sports I dedicated a good part of my young adult life to, I decided to explore the schedule. Everything seemed pretty normal. With competition of Synchronized Swimming and Waterpolo beginning as early as tomorrow Sunday July 27th. A few days for swimmers to train and acclimatize before a competition at such a level starts on Sunday August 3, 2014, and with the official Opening Ceremonies taking place on Saturday, August 2, 2014.

As I scrolled down the page what hit me were the words which followed the words Closing Ceremony was followed with the following: There will be no Closing Ceremony on Aug 9th as requested by FINA and because of the presence of the mayor of Kazan, Russia, at the Opening Ceremony. When I first read it I had to think twice. In fact it was a similar knee-jerk reactions as the Soviets had had in 1984. Why couldn't have his presence been refused in the first place for the Opening Ceremony. Hostilities, towards Ukraine from the part of Putin's Puppet army have been going on for some time now, but now in retrospect it must have been the downing of Malaysia Airlines MH 17 on July 17, 2014 which would have been the last straw and drew FINA's attention to what is really going on in Ukraine.

Schedule of the 15th FINA World Masters Championships,  july 27th to August 10, 2014
Schedule of the 15th FINA World Masters Championships, july 27th to August 10, 2014

While all sports can be very political, FINA isn't the big money-maker that FIFA though seems to have in this move at least made a minor statement. It is time that the international communities pressure FIFA from taking away the World Cup in Russian in 2018. Please visit to put pressure on the World Cup's sponsors and join other such efforts on social media to take away the WC-2018 from the evil empire of pariah Putin.

Whether we can consider this as a vote against Russian aggression in Ukraine can not be certain, but I'm sure many are asking why did it have to take the lives of 298 innocent victims for the world to wake up. I know I will have to treat anyone I meet at this competition fairly, as a volunteer of the organizing committee, but so help me if I meet anyone who watches and believes the blatant propaganda being spewed out by Putin's Propaganda Prostitutes. I may just have to direct them to someone who doesn't know better of what is going on in the world, after politely telling them what I think.

Vasyl Pawlowsky Independent Consultant
The commentary of this was first published on the site.