Saturday, January 31, 2015

Andrei Sakharov's Theory of Symmetry

It has been a quarter of a century since the passing of Andrei Sakharov a Nobel Prize winning physicist, dissident and civil rights activist, and I sometimes wonder how little has changed in Russia since then? Particularly since Russia's invasion of Crimea and its incursion into the Donbass region with some of the finest of its elite troops and hired mercenaries from over four-thousand kilometres away. These actions on behalf of the Kremlin, while now different from those which were part of Sakharov's “theory of symmetry” on Soviet society, have created much of the same effect as during Soviet times.

Additionally, the West's reaction to the Kremlin's “debonaire terrorist” attitude towards Ukraine and all aspects of international law has resulted in the Russian rouble being the worst currency in the world. I a typical isolationist and Soviet mentality, there has been a call to make it illegal for retailers to advertise the price of their goods in any currency other than roubles. Paired, with this the Kremlin is recruiting a whole new echelon of “patriotic snitches” known as “stukachi” in Soviet times; let's not forget that the Russian Orthodox Church has played such a role for the Kremlin since the passing of Patriarch Tikhon of Moscow.

While many individuals would probably never remember such a day, the day that I heard of Andrei Sakharov's death is frozen in my mind's eye like it was yesterday. In the mid to late 1980s I became extremely active in the Ukrainian-Canadian students' movement, both in helping to revive Ukrainian Student's Clubs at the universities I attended and taking an active role in the Ukrainian Canadian Students' Union, hereafter SUSK, leadership as Vice-President Laurentian as the position was then called. As anyone who knows me I have always tried to maintain contact with friends wherever we end up on the face of the planet and in December of 1989 while studying at McGill University and in my official position with SUSK I was informed by colleagues in Ottawa that we would be having a visiting scholar from Ukraine who had spent a semester at the University of Alberta, and who was returning to Ukraine, via the standard route in those days – Montreal – Moscow -Kyiv.

Our Visitor – My Task

After his stint at the University of Alberta in Edmonton Vasyl Yaremenko travelled eastward before returning to the Ukrainian Soviet Socialist Republic as part of the USSR. A good friend of mine Wally Barabash drove him from Ottawa to Montreal where he delivered a talk on the situation and revival of the Ukrainian language in Gorbachev's period of “perebudova”. While our visitor stayed with well-known Holodmor historian professor Roman Serbyn, my friend Wally stayed with me until he had to drive Vasyl Yaremenko to the now non-existent Mirabel Airport some sixty-five kilometres north of Montreal and designated as our international airport of the day.

The day he was to leave was a cold sunny and bright December day. Vasyl Yaremenko had made one request of myself and Wally before he drove him to the airport. It was a simple request and one that was not uncommon for the time. It was to help him in selecting a boom-box for his son Bohdan. Clearly it would have to run on the 220 alternating current which electric and electronic devices operated in that part of the world.

Vasyl Yaremenko told me the price range he had budgeted for the day before Wally and I picked him up at Professor Serbyn's. This was not something I was not familiar with and thus I selected two electronics stores located proximate to Roman Serbyn's home, knowing both the quality of goods sold at the store and understanding the possibility of haggling with the shop-keep.

The News

When we walked into the shop cluttered with wall-to-wall electronics the first thing the three of us heard was the familiar hourly call signal of RFE/RL for shortwave broadcasts. It turned out that my first choice of shops was that of a former Refusenik who had managed to emigrate under the work carried out by Nathan Sharansky. It was then that we heard the news, in that cluttered but welcoming shop, that Andrei Sakaharov had died. He was sixty-eigth.

The four of us looked at one another. It was like the end of an era. Sakharov had embodied so much energy that was totally against what the entire Soviet system stood for. We all looked at one another, there was a complete silence in our space, with the exception of the announcer's voice, of the other relevant news from that part of the world. A part of the world still captured under the yoke of Moscow – in an evil system of domination and subjugation.

The shop-keep held his fore-head in his right hand when he heard the news, Yaremenko shook his head, stating that this was a great loss for freedom loving people everywhere, but particularly in the USSR.

It took a little while to shake this, but clearly longer for Yaremenko and the shop-keep. Once the initial shock wore off, I together with Wally took the time to narrow down the selection of the appropriate unit. Then we left the haggling on the price to the two, pretty-well peers, to work out the price. The entire haggle session which lasted about ten minutes was carried out in the Russian language and eventually Vasyl Yaremenko made a decision with our help. We walked out of that cluttered shop with a boom-box which would be appreciated in the future by his son Bohdan.

I'll never forget that day that when I heard of Andrei Sakharov's passing.

Before and After

Andrei Sakharov while in the Soviet Union fell very much in line with what was Dwight Eisenhower's concept of Atoms for Peace. The role he had as a physicist who understood his own nuclear undertaking came out in the early 1960s against nuclear proliferation. As time went on, Sakharov was branded as an enemy and traitor of the Soviet Union. Interesting now Moscow has returned to such labelling and ostracizing of their critical members of their society. Today, if Sakharov were still here he would face the same shit he faced when he protested against the Soviet invasion of Afghanistan. He would be against Russia's Invasion of Ukraine and that is twenty-five years after his death we should honour him.

As for the decisions I made with Vasyl Yaremenko, I would learn about that connection during the summer of 1990.

During a SUSK planned trip to Ukraine in the summer of 1990 which started on July 1, I would learn of some close connections on a trip that meant a great deal to me. The first connection was primarily a connection with my deceased father. He unlike many who had travelled to the new world by ship had made a decision to fly to Canada his adoptive home after the great war.

My father flew from Brussels to Shannon, Ireland. This was followed with a hop to Gander, Newfoundland, and then on to Montreal. At about the same age as he was coming to the “New World” I was flying in the opposite direction with stops in Gander and Shannon. Howecer, my final stop in Kyiv and not Brussels, my paternal homeland.

Our Ukrainian student contacts of the day had contacts in Kyiv whom we would eventually be staying with for our first few days in Ukraine's capital – Kyiv.

On the first day of our stay I was introduced to a number of students and even one who I had know as one of the first graduands of the Canada-Ukraine Parliamentary Program – Ivan Tkachenko whom I had met the in Ottawa the summer before, while I was employed at the International Development Research Centre in Ottawa. When our small group of six students finally met Ivan and his family we were instantly introduced to his like-minded friends.

A Visit to Kharkivskiy Massiv

While it never really hit me at the time, during my first visit to Kyiv in July of 1990, I was getting some extremely privileged experiences. Ivan Tkachenko's father walked us from their flat on Gorkovoho, now Antonovycha, over to Pushkinska Street and through Shevchenko Park on that muggy July afternoon the day of our arrival. Ivan's father, a film maker, told us of how Jews were marched along Volodymyrska and then north to Babyn Yar. As we walked past 33 Volodymyrska Street my fellow student and friend playfully opened the door what was still the KGB HQ in Ukaine and fired off a few snaps with his camera. None of the officers were thrilled with his antics, and they followed him out on to the street as we passed his camera amongst our group, denying any such “espionage” had taken place.

We then went to the sight of the Church of the Tithes, looked out on Podil and Obolon'. In 1990 Ivan Tkachenko clearly stood out. He was wearing a pair of long-shorts with the cartoon character “Yosemite Sam” blazing his guns and clearly a shout out to the people of Ukraine of 1990.

While chronology doesn't matter in this retelling of this tale, eventually we all ended up at an apartment at Kharkivskiy Massiv. At the moment we arrived there we only knew we were at Bohdan's place and that his parents were at their “dacha”, or cottage.

Right to Left - Top to Bottom: Bohdan Yaremenko, Ivan Tkachenko, Yuriy Tatukh, Greg Kindiak, Nadia Homonko, Kateryna XXX, XXX XXX, Vasyl Pawlowsky, Serhiy Taran, Roman Ivanus

It was not long after we arrived there, our host Bohdan put on some music and we were invited to have some drinks. In less than half an hour of being there, one of my fellow Canadian students asked Bohdan where he had gotten his “boom box”. Of course he went on to explain how his father had been in Canada a few years earlier, and how this guy Vasyl had picked out such a great piece of equipment for him. In all honesty, it didn't take me or anyone else to realize the connection and that I had been a principle of advising Bohdan Vasylovych on this particular product for his son.

Full Circle - 25 Years Less a Year

As we all know, Viktor Yanukovych – for anyone with normal vision, understood him as both a criminal and vassal of Moscovia decided to change Ukraine's publicly declared vector towards Europe, towards one aimed in a different direction; that of Tsar Putin's Eurasian Economic Union as a manner to re-establish the Soviet Union in USSR 2.0.

When it became clear that Yanukovych was not going to sign the Association Agreement with the EU, Mustafa Nayyem called on students to come out to Maidan, Kyiv's main square, though I think he is given too much credit for this movement as new generation had come to fruition from the Orange (R)evolution. They were not going to be fooled again, and it wasn't simply his call to action, but their own initiative and the witnessing of empty promises of Viktor Yushchenko, the poster boy of democracy in Ukraine. Unfortunately, too much credit is being given to people like Nayem who may be great at what they did and do professionally but are far from ready to be involved in politics in a still very immature political culture with no party discipline and no political checks and balances.

While, many like to credit Nayyem with what happened and what started the EuroMaidan movement – they are all mistaken and have oversimplified the situation and once again catapulted, a number of individuals who are popular, into politics for the wrong reasons. This,which seems to have bevcome a phenomenon of Ukraine's last two revolutions, will once again retard political development in Ukraine. It is equally as stupid as Yulia Tymoshenko's populist tact of utilizing Nadia Savchenko as a political candidate in their retarded and non-democratic but populist list system.

A few days after Nayem, purportedly started the Euromaidan movement via Facebook, there was a brutal crack-down on the peacefully protesting students on Maidan.

When that happened, my old acquaintance, Bohdan Yaremenko, then in Ukraine's Foreign Service and then posted in Istanbul, called a spade a spade. He equated the crack down on student's on Maidan as being the same as the Nazi regime upon Jews in Germany during the Third Reich. He wasn't far off, but given the criminal regime of Yanukovych then he was recalled from Istanbul and his political post.

Let's Not Repeat Mistakes

I hope for the sake of those who died of the Heavenly Hundred and those who are continuing to die in the Donbass region, that those who've been elected to the Verkhovna Rada will continuously check themselves and the reasons they are there. They must all realize that if they become complacent in the requirements for change that there are still plenty of civic watch-dogs ready to snap at their heels, and if necessary, bite them in the ass.

The newly formed Cabinet of Ministers has been in principle been given carte-blanche for a year. How well the government will perform will not only be their responsibility, but that of the VR in ensuring that required reform legislation is passed. Though we've seen a similar scenario, where some good legislation made it through the VR, though it was never implemented or enforced – and when people broke the law they were never punished. This has to change if Ukraine wants to move forward, and not besmirch those who have paid the ultimate price.

There is unfortunately a group of members of Ukraine's VR that will do everything possible to throw a spanner into the works and make it more difficult to pass legislation. The extremely unimaginative and ass-backwards thinking group that calls themselves the “Oppositional Block” consists of twenty-nine members in the Verkhovna Rada. A good number of these individuals are dubious characters and leftovers from Yanukovych's criminal regime who should all be sitting in prison for their voting behaviour on January 16, 2014, for a package of laws which would restrict practically any type of civil dissent and give law-enforcement agencies wide-ranging powers to suppress such dissent. This legislation came to be known as the “Dictatorial Laws” passed on Black Thursday.

To not repeat many of the same mistakes made in the past in particular on deputies who've been elected to the VR – is that their immunity which puts them above the law must be eliminated immediately. This immunity is similar and a hold over to a period when Sakharov postulated a “theory of symmetry”. “...Our state is similar to a cancer cell – with its messianism and expansionism, its totalitarian suppression of dissent, the authoritarian structure of power, with a total absence of public control in the most important decisions in domestic and foreign policy, a closed society that does not inform its citizens of anything substantial, closed to the outside world, without freedom of travel or the exchange of information.”

This quote of Sakharov's is the exact direction to which the Russian Federation is returning. A Russian Federation guided by a KGB crony with a Napoleon Complex.

Supporting Rule of Law: Quick Wins

While, Ukraine is making very valiant efforts to breakaway from its Soviet legacy, the most important changes it must make are in Rule of Law. This is something I have written about in the past, though at this time, I would like to direct you all to my fellow Canadian, Daniel Bilak's opinion piece in the Kyiv Post called Nine Quick Wins For Justice.

While, I am not an expert on legal matters, I can support those matters that I felt effected my decade experience living in Ukraine. We all know that i will agree with QW1, as it is something I have stated above.

QW2: I remember when I was still working in journalism and about to make my way back to librarianship/information services at one of Ukraine's leading law firms in early 2003 when Ukraine's new Civil Code came to light. I saw many things where the conflict of interest of the State and private interests created expenses to many parties which were unnecessary.

QW3: The issue of judges in Ukraine must be investigated, not only at the level that Bilak mentions but at all levels. Transparency and rule of law are once again important. In 2001 I had a family member in a regional city whose husband wanted to take things into his own hands and use a third party outside of the law. I convinced her and him to work with civic organizations in that city to resolve their issues.

QW4: Yes, the issue between civil servants and public masters needs a change, both between the understanding of those civil servants and on behalf of citizens expecting service and not being dictated to. Ukraine could benefit by removing up to three layers least of duplication in services which are to work for society and its people.

QW5: Over ten years ago there were projects supported by TACIS and other organizations for such important aspects of Ukrainian life. Unfortunately, internal corruption of the system, never let those project come to fruition.

QW6: Please remember that volunteerism and civic activism has been by many as a way to ingratiate themselves and close family members. I know this for a fact and I have plenty of evidence to prove it. Let's be careful with this area. I know it inside and out.

QW7: I know this area personally having spent easily close to five times at a least for equivalent services in Canada – and that was in the best case scenario. Along with this from a Canadian point of view; the idiocy of company seals and stamps is nonsense and an additional cost creating a nonsensical industry of stamps.

QW8: Under the current situation, the rule of law is not being satisfied.

Finally Daniel Bilak's “Quick Win's” and I hope that there will be an appropriate implantation of these Quick Wins.

QW9: Communication is key. There are plenty of top notch NGOs which I had the great opportunity to work with. Communication was always their key and they have trained many along the way. I hope that as in the past that the government of Ukraine and it's advisers continue to listen to the tell of the Ilko Kucheriv Democratic Initiatives Foundation.

I'm not someone dislocated from the needs many of us have had for a quarter of a century. I hope that those new “foreign” members of the government will make sure these matters are implemented, and they will bear the necessary fruit.

Foreign Input

Ukraine must take the proper steps that Ukrainians from abroad have taken for so many years. Ukraine, somehow always rejected a Jewish model. A model of inviting Ukrainians and foreigners to build a nation. Those who reject this approach are simply out to lunch, but at the same time only wanting to garner more than they are worth. This same approach of barring new approaches to investment took place during the 2012 Euro bid and unfortunately the transparency that is necessary will not tell us all who Sadoviy really is? I experienced this personally therefore I have a great scepticism of what Samopomich involved with Sadoviy is. If you followed the matter in 2012, you will have to wonder? Is Samopomich a criminal organization as all other political parties. I hope I am wrong, but at the same time I will love to say – I told you so. I have very little trust in Sadoviy and his team in terms of professionalism based on my personal professional experience.

Now,when experience is important, we again have the Soviet approach towards a new government that wants to gather the best people possible. Let's make every possible moment count for Ukraine's new government. Let's help Ukraine move as far away as possible from a theory of symmetry.

Vasyl Pawlowsky Independent Consultant

The commentary of this was first published on the site.

A Call to Ukrainians and Supporters of Ukraine to Look at Something New

The Ukrainian community regardless of where it is, is always looking for money to support the countless projects that are underway. This has even become more of a reality in the last year. It is time that the community try to find something new in social media. Just over two weeks ago I wrote a piece about a disruptive social network which would change the way things work in social media in that it would actually feed back to those who made that platform successful! I said that Tsū was disruptive and I think I was right for a whole 100%. It is time for us to look at something new.

In the last month since this new social platform, that pays its members to post, comment and share content, they have beaten any growth records of social media in the past. In fact it is pretty incredible. Within a month they have one MILLION members!

One of the founders Sebastian Sobczak has already released a campaign to support the drilling of a well in Africa for clean drinking water in a particular village. The platform that Mr. Sobczak and his team at Evacuation Complete LLC has developed is not just to make money but to do good. Raise money for its members who can then give to organizations of their choice either through the platform but in the very least make money by creating content, sharing it, liking it and commenting on it and that of other content creators.

The background

In the early stages of my examination of this extremely new platform I thought it was some time of MLM scheme. But in conferring with a number of social media gurus through reading their take on things, and reviewing Google Hangout video recordings, I understood that this was something completely different. It was then that I wrote my first piece on this new disruptive social network, that was for a change letting content creators maintain ownership of their content. This was and is something that other social networks use to drive advertising revenue, and profit from users publication.

The management company of Tsū is called Evacuation Complete LLC, and they have acquired, from my research, 7 million capital to become whatever they want to become based on their platform. If they choose to become another type of PayPal then so be it.

The platform that they are developing can truly empower many people, including the Ukrainian community if it so chooses to take part.

If the Ukrainian community doesn't take part we will be left behind the eight ball. I in less than three weeks have earned one dollar! And this is without a network to support me, it is simply based on sharing of content, my own or of others, up to eight times in a 24 hour period; liking other people's content, and making comments.

I believe that if Ukrainians came together on this platform we would simplify many matters of financing that which we are already crowd sourcing.

The Mechanism

One can only become a member of Tsū by being invited. When you are invited to Tsū , you become a child of the person who invited you. Like in any type of structure of developing relationships, it is expected that you too will invite others to join you in your venture. Unlike, MLM schemes where you have to pay money to do this, your decision to join Tsū costs you nothing but your agreement with the company and some type of positive relationship with the person who invited you into a PARTICIPATIVE EXCHANGE. Yes that is what makes the system work, cooperation and participation of your NETWORK. It works well for everyone involved. And trust me, it is important that you support your friends. We all have done this on Facebook and other social networks, but have we ever been paid to do this? I would like to see our community grow stronger due to this new Social Platform that is fair to its users!Ninety percent of the money it makes from advertisers, sponsors and partners goes back to the companies users/members.

I have invited people and organizations I know that are Pro-Ukrainian, and along the way I have met friends and followers that like what I post and share it. This is how we make money.

I have had some people that are scum of Moscovy make comments on what I was putting forth and and I had no problem turning them off. The thing that drives this social network is quality content. It's a completely new network, something that is disruptive and new, and I believe we as Ukrainians, and supporters of Ukraine should join it en mass.

How To React

Currently I have invited a few people and organizations that I know and who could use some support. While I would like many of you to join me as a child, I do not think this is the best way to support our community. Right now I have three or four different organizations or individuals that need support on what they are up to.

The first is EMPR – EuroMaidanPRmedia – Please join them at
The second is an artist and Ukrainian patriot - Serhiy Kolyada -
And third is Tyler Gooden – Film Maker – American supporting Ukrainian values -

Please do not hesitate to sign up under their positions or mine: .

I will provide everyone what I know about how things work. The primary matter is providing quality content, this is what drives the system. By the end of the third week of the platform's operation a great deal of spammers and people who look at this as a get-rich-quick scheme have been eliminated.

In working together and supporting one another the Ukrainian community can generate income from a system that is totally disruptive.

Anyone who joins the system I will provide information on how to use this system. Right now there are people who are making money. Our support of one another can help us make money and in turn help us to support the things we would like to support.

Vasyl Pawlowsky Independent Consultant

The commentary of this was first published on the site.

Thursday, November 13, 2014

Tsū: A New and Disruptive Type of Social Media

Every once in a while something new jumps into the foray of social media that either goes unnoticed or really shakes things up. In this case I want to write about the latter case and a relatively new arrival that some social media gurus have called a new and disruptive type of social media. This new social media platform is an extremely hot topic for discussion among some of the top social media experts globally and it isn't just because its new, it's because Tsū has presented a completely different business model than anyone out there to date.

Learning to crawl

Being a little of a disruptor myself I joined this new social network called Tsū, ten days ago, so I consider myself a bit of a newbie there, but given the age of the network so is everyone else. Tsū, pronounce Sue, is the creation of Sebastian Sobczak and his co-partners and was launched on October 14 of this year, though it has been in the works for six years already. As a social network it is extremely new, though it is gaining traction with those who are content creators, and those who specialize in marketing the content of other creators on social media. So why are these specialists so excited and interested in something this new. One of the most important reasons is that Tsū allows content creators to own their content, and in return have a pay back methodology to award creators of content that is shared. Revenues at Tsū are acquired from advertising, sponsorship and partnerships, and of those revenues, the company keeps all but 10% and redistributes the remaining 90% content creators on the system in two different ways.

Though before I explain how these payouts are made let's clarify some definition of terms and also state though I like many others along with the platform itself are still in an infancy stage and learning to crawl, the people at Tsū are making adjustments to the system daily to keep their platform as a place to share great content and eliminating the “get rich quick” scam artists who are creating a lot of spam and false promises and at times outright lies about what their earnings are. Though nevertheless, I think that this new platform has a lot of merit and over time if I only make say $50 for sharing content in the first year, it is still $50 more than I have ever received from sharing, and liking posts on Facebook while that company makes a great deal of money by targeted advertising based on the content I share and like.

Tsū seems to consider that each user will be growing a family. For example in the picture below you can see me at the top with a tree like structure, with my children below. Yes, I only have 6 kids, but that's not bad in just ten days! The platform allows you to see who your grandchildren are as well, and it is this structure that is important in the pay out.


If my content was to generate say $100.00 then what would happen? First of all Tsū, would keep $10 of that for its needs of maintaining the platform. The remaining $90 would be first divided in half, with $45 going to me as the content creator and then the remaining $45 being divided down the line to my children, and their children and so on. This is illustrated in the image below from the FAQ on Tsū's site:

Tsu shared economics graphic

However, the returns that you get from your children, grandchildren and further down the line is not reflected here, but the royalty algorithm that Tsū uses is based on an infinite thirds basis, which means that at each level down the amount paid out diminishes by 1/3 but it keeps going down as far as the eye can imagine. While they say that this goes down through your grandchildren, however, from what I gathered from a panel discussion which I have included below, payments go down four levels.

Children, Friends and Followers

When you are invited to join Tsū you become someone's child and to log on to the system you have to know their short code. Other social networks give different names to it, but “in short” it's your user name. To simplify matters I used the same short code as my Twitter handle, where I have just over sixteen hundred followers – would love them all to join me here. “Nudge, nudge, wink, wink. Say no more!” So on Tsū I can be reached at and I invite you to join as one of my children if you are not already on Tsū. You will then also be able to invite your friends to join you in the Tsū family tree.

Friends are people you either know or get to know over time after following them, their posts and their content. You can invite them and they can invite you, though invitations have their limits. You can have up to 50 pending friend requests in Tsū during a seven-day period. You can either accept them or reject them, but you should do something with them. I suggest you examine the profiles of those who ask you to be their friend. Check out their content, is it something that interests you, are they missing the message of Tsū? The folks are trying to build a social network of quality content and not one full of spammers, and they even want to pay you for your effort!

In reality, the way I see it is that Tsū is trying to create quality content sharing platform, where quality content drives advertising. Though for advertising to be driven by content there has to be some type of algorithm to drive that advertising to the client that has the greatest potential of being a click through or the appropriate target audience. One would guess that your friends will both like and share your content and post comments on that content, because the sincerely like the content. However, in order to limit spamming and maintaining quality content, Tsū has set up some limits, therefore you have to think about it before you share content. Each user is limited to 8 shares a day or once ever three hours and twenty-four posts in a day, or once an hour. While I have digressed somewhat, as often is the case with storytellers, who are the people who become your friends if you don't know them?

Well clearly they are those who become your followers. Your Followers, for the most part will also contribute to liking and sharing your content and there is no limit on how many people follow you, though there is a limit to the number of people you can follow and that is thousand (1000) people; however, as you get to know your followers you can convert them to friends and drop them as followers, because your friends are automatically following you and seeing your posts and hopefully sharing your quality content.

Like all Social Media, you will have to make some effort to develop a following. Though at this early stage of the game of this network, putting in one hour a day now will be like needing a full day of work to achieve the same results six to twelve months from now. You will be able to connect your existing Facebook page and your Twitter account to Tsū and you can post to both of those SM accounts directly from Tsū, so check it out. It's free!

Sharing Quality over Quantity

When joining Tsū you don't have to abandon the social networks you are already involved in, you can connect them to Tsū, allowing you to post your content not only there but to your other social networks. Though due to the limitations on Tsū, you will have to be selective on sharing your very best content there, as that is what is going to bring you the best possible audience.

If you have a some great graphics, some video or memes that you created and think could go viral, or you are a producer of great content, then I would say Tsū could be for you. I know a few of you that I've followed for years and some only months and I think it's time you use a totally new platform as a means of disseminating your creative. You will be limited to the number of posts you make of your own material, you will be limited to how many times people will be able to share your material, though I believe those people sharing your content will be those who are interested. I can think of a few musician friends that could benefit here, as well as civic activists, independent researchers/journalists and other creators of content. While Tsū may be new and still small, its business model can become sustainable for the company that runs it, and for content producers.

The area of my specialization is pretty narrow compared to the global market place, but I have always believed in quality over quantity in many of my pursuits. Build it, don't spam, and people will find your material, like it, share it and help you out. This is far from being a get-rich-quick scheme but if you have quality content to offer, why not offer it via a platform that provides the potential of giving something back to you the creator.

Your goal on Tsū should be to develop a social network of children and friends who produce great quality because in the long run that becomes part of you. As someone I know on a number of different social networks and social media guru Michael Q Todd posted today on Tsū. “If you only get friends and followers by spamming you will have nothing but spammers as your friends?” He is exactly right! So create and share great stuff on Tsū once your hear and invite your friends who are creators to be your children.

A Continuous learning process

I've always been a bit of risk taker and jumping into Tsū for me is just another change in life and something that I have to learn. My maternal grandfather always used to say “If I don't to learn something new each day, the time will quickly come that I will have no place on this earth.” The things that creative minds of technology give to us provide me with the stimulus to help me learn many new things everyday, and Tsū is just one of these little things that I am now learning and in fact I'm enjoying quite a bit.

Though let me say this, I'm not expecting Tsū to make me loads of money, but if in an year it makes me enough to pay part of any of the bills I have or even buy myself a pint or two, then I'm a couple of pints ahead of other social networks that don't compensate me for the content I have provided, shared, liked and commented on.

As a librarian/information specialist I always like to provide individuals information in order that can make their own decisions in adopting new technologies. Below are a number of links to pages that I found informative in my decision making process as to whether or not I would join yet another social network. However, it was the last three that I consider to be coming not from some business writer who is paid for a business story but information provided by some to the people who are tops in the industry of social media and networks. Their understanding of the potential of Tsū weighed more heavily than the other two informational pieces though I'm sharing them with you to give you some background as to what Tsū really is about.

Informational piece in Opt-Talk on the New York Times blog which appeared nearly two weeks after Tsū went public.

From the Daily Finance website, and just another news story.

This piece is short and sweet and comes from Berrie Pelser in the Netherlands who I consider someone who is well respected in the field of social media and marketing using social media.

This is a piece by Ron Callari and as the title suggests, Tsū at the right time, will become a company that will be involved in financial transfers, a market which is much more lucrative than what the company appears to be on the surface. In fact, in interviews, Sebastian Sobczak, one of the co-founders of the company very clearly lays this out as vision for the company.

This is a video of a Google Hangout entitled Why we are excited about getting into TSU so early #TsuClan, hosted by Michael Q Todd, with some others in the industry who really know their stuff: Ryan Conley, Ben Fisher, Randy Hilarski, Robby Ball, Yoriko Todd and Christine DeGraff and the host himself.
Why We are excited about Tsū

Join me on Tsū at and let's get disruptive!

Vasyl Pawlowsky
Independent Consultant
The commentary of this was first published on at: site.